... two free checked bags and the no change fees. In this market, Southwest runs the risk of other airlines matching their fares or even offering a lower fare to counter Southwest's discounted fees (McGee, 2014). One great strategy that Southwest has incorporated is offering companion fares in order to lure Delta's loyal customers to the up and coming Southwest (Liss, 2015). In ... ...

• Word Count: 539
• Approx Pages: 2
• Has Bibliography