... of new competitors and substitutes. Brita pitcher sales account for 83% of all pitchers sold in retail outlets across the US. Market research indicates that Brita water pitchers can be found in 14% of households in the United States. This ensures that there are still untapped markets for Brita products. Pitchers outperform faucet filters when it comes to coldness and taste ... quality of the water they are drinking. Brita has unmatched brand reputation and recognition in the home water purification industry. Using the Brita name will allow the company to more easily penetrate the market...

• Word Count: 1743
• Approx Pages: 7
• Grade Level: High School

... is that the Internet has changed the travel business forever. People who currently book much of their air travel online already are enthusiastic about the process. A recent BizRate.com survey found that more than eight out of ten online shoppers cite the following as strengths of online booking as opposed to off-line: *Travel selection (number of flights, hotels, etc.). *Ease ... to customers over the internet. Buyers also have a high bargaining power. Because of low switching costs and a wide variety of substitute products, buyers can switch from company to company very easily. Substit...

• Word Count: 2166
• Approx Pages: 9
• Has Bibliography

... compared to 111 liter in Europe and 45-liter in USA. But over the last ten years, it has witnessed tremendous growth. The change is very much evident. Once a product found mainly at railways stations, mineral water today occupies a place on the shelf in most superstores, grocers and even paanwalas. From a mere 60 towns in the year 1997, it is predicted ... towards its product. Since product differentiation is negligible, advertising is the only means of creating a contrived differentiation in the minds of the consumer. For a new firm then, advertising budget would easily outrun any inco...

• Word Count: 1768
• Approx Pages: 7
• Grade Level: High School