... because in order to have innovative designs and new inventions, creative thinking is a must (Crawford 1966). Application on interrelationship between Creativity and TQM Although the Total Quality Management literature almost omits creativity as a TQM strategy, without it, innovation will never happen because creativity and innovation are both essential for a business to succeed. It is especially important ... being creative would enrich a company by reforming its organizational and role structures, process redesigns, and building a stronger information technology system because being cr...

• Word Count: 1248
• Approx Pages: 5
• Grade Level: Undergraduate

... can return the product. A business should obviously be aiming to go beyond this and exceed customer's requirements and expectations. Beyond this there are also the Customers individual Perceptions of the product - their perceived quality and its related perceived value which comes about from branding and their personal views. "Extra" services such as friendly and knowledgeable staff, " ... Quality Control) believes quality is "what the customer says it is" - not the company. Also, that this involves all parts of the business - i.e. quality of the way information is presented in promotio...

• Word Count: 879
• Approx Pages: 4
• Has Bibliography
• Grade Level: High School