1. A Critical Review of Cross-Cultural Issues in Marketing Rese
This essay will give a brief insight into cross-cultural marketing and attempt to examine four cross-cultural issues that concern international marketing research: Measurement Unreliability; Equivalence; EMIC versus ETIC; and Ethnocentricity. ... These include language, religion, social norms and values, education and living style. ...
- Word Count: 2515
- Approx Pages: 10
- Grade Level: Undergraduate