1. Consumer Behaviour and the Decision Making Process
... change of lifestyles of the consumer is something the companies need to understand in order to be able to offer the right products to the right customers. (Kotler et al. 2005) According to Kotler et al.(2005)personality and the self-concept of a consumer are also major factors influencing the buying behavior. Personality is the sum of a person's psychological characteristics which determine ... as income, education or profession. A certain status is received through this. the knowledge of belonging to a certain social class influences one's buying decisions.(Ipid) Social Factors Accordi...
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