1. E-tailing
... setting. However, service quality attributes such as accessibility, communication, credibility, understanding, appearance and availability should still be relevant to e-commerce. Based upon six focus group interviews, Zeithaml et al. (2001) have identified 13 e-service quality dimensions. These are reliability, responsibility, access, flexibility, access, flexibility, ease of navigation, efficiency, assurance/trust, security, price ... knowledge, site aesthetics and customization/personalization. A content analysis of customer evaluations of Internet pharmacy services conducted by Yang e...
- Word Count: 486
- Approx Pages: 2
- Grade Level: Undergraduate