1. The Influence of some of the culture elements on Marketing
... for international marketing effectiveness but also for marketing to ethnic populations domestically (Reese 1998). A research conducted by the author (Tian 1987) in a minority region in China (a tradition-based culture) indicates that culture influences consumer behavior regarding products distribution. It is noted that the cultural orientation of the ethnic group consumers has helped to establish and maintain, through vendor loyalty, plenty of ... later 1980s to the 1990s. In the early 1980s, many foreign TV set manufacturers, primarily Japanese and Europeans, made comprehensive studies ...
- Word Count: 2745
- Approx Pages: 11
- Grade Level: Undergraduate