1. Direct Marketing
... the direct marketing industry are the use of the telephone, direct mail, the internet, direct face to face' personal selling and direct response advertising using television, radio and newspapers, trade journals and magazines. The industry is being driven by a desire for greater accuracy and economy in marketing operations and by developments in IT that can be applied to direct marketing. Database ... ...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate