... primarily during highly rated, prime-time network television shows and special events. ' 'Snow Covered,'' ' 'El Toro,'' and ' 'Quicksand'' each used a combination of humor and fantasy to catch viewers' attention, and each was an element of what Bozell's managing partner and creative director Bill Morden termed ' 'the consistent, constant visual of building the brand ... touted the Grand Cherokee, but Bozell's Morden emphasized that ' 'every ad we do is a deposit in that brand equity bank.'' According to USA Today, the three spots used fa...

• Word Count: 2000
• Approx Pages: 8
• Has Bibliography
• Grade Level: High School