1. Consumer behavior
... time significantly affects his or her purchasing behaviour. Our roles are also influenced by our surroundings. People dining at an elegant restaurant behave differently than when they dine at a fast-food restaurant. They also have expectations about the roles that employees in different establishments should play. Failure to meet these role expectations creates dissatisfactions. Diners at an elegant restaurant might ... a full-service restaurant, whereas clerical employees may bring their lunch or purchase lunch from a quick-service restaurant. Employees of some consulting firms are not...
- Word Count: 2786
- Approx Pages: 11
- Grade Level: Undergraduate