... . Another area of differentiation between the larger and smaller players is the type of movie being shown at the cinema. Cinemas such as the Luna focus more on art house films and appeal to a different target market to Hoyts and Greater Union who appeal to a market more interested in box office smash' movies. Hoyts' customer profile is most people, though predominately ... to spend money on playing some computer games. The emotional experience of customers as they enter the multiplex is a feeling of awe at the sheer size of the place often followed by a feeling of excitement at the antic...

• Word Count: 2559
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate