1. The Mega-Success of Ben and Jerry's
... on what people like and dislike about their ice cream. Opening their store in Burlington, Vermont in 1978, they immediately began interfacing with the local populace by hosting a free summer movie festival, projecting movies on the wall of their renovated gas station. In 1985, they introduced New York Super Fudge Chunk ®, a flavor suggested by a writer ... have continued to introduce new flavors either suggested or inspired by either regular individuals or well-known celebrities. Ben and Jerry launched their "Cowmobile ", a modified mobile home used to distribute free scoops of i...
- Word Count: 1259
- Approx Pages: 5
- Grade Level: Undergraduate