... , with three of his colleagues. Author Michael Adams, who is also President of Environics Ltd., a major Canadian polling firm, describes the book as a '"psychographic geography of Canada". Psychographics is the study of groups or market segments in the population who are defined by their values and resulting lifestyle choices. Adams hopes to describe for us fellow Canadians the psychological landscape of ... reserved, and now that imaginative, is fast losing its merit. The word stereotype itself, I don't think it's applicable in this new age we live in. Everything and everyone has broken...

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