1. Impact of the internet
... takes to do a traditional telephone survey. Data collection costs account for a large proportion of any traditional market research budget. Telephone surveys are labor-intensive efforts incurring training, telecommunications, and management costs. Using the Internet eliminates these costs completely. While costs for traditional ... rather then being rushed. • Higher response rate. Busy respondents are growing increasingly intolerant of "snail mail" or telephone based surveys. Internet surveys take half the time to complete that phone interviews do, can be accomplished at the responde...
- Word Count: 1380
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate