... urgency to buy that product or specific brand because it will soon not be available anymore. When we go to the mall and see the sign in from of the GAP store saying, "One day sale", and we see a lot of customers inside the store, we are more likely to visit the store and buy clothes from there than we would ... Theory of Consumer Choice, Reading, MA: Addison-Wesley Cialdini, R. (1980), Influence: Science and practice (2nd Ed.), Glenview, IL: Scott, Foresman, & Company. Feldman, Robert S. (2001), Social Psychology (3rd Ed.), Prentice- Hall, Inc. Horowitz, I. & Bordens, K. (1995), Social ...

• Word Count: 1189
• Approx Pages: 5
• Grade Level: High School