1. Sex and Gender in Advertising
Little about a woman's (or young girl's) inner beauty or self-worth is ever made apparent in how advertisements elect to depict them; no, what's truly important is how attractive or sexy such a woman comes across, both to the female recipient (for which the ad is targeted) and the male observer (for which the ad will be objectified and scrutinized). Quite simply, a woman's role in advertising isn't to appear educated or successful or independent; her job is to be seductive and sexy and desirable, because accepted attractiveness is her only worthy attribute (Cortese 200...
- Word Count: 2240
- Approx Pages: 9
- Grade Level: Undergraduate