... 's styles in the cruiser space and hence therefore putting up less competition. It is the lower price points, faster speeds and for some- perceived quality offered by some of these Japanese brands that have put up the greatest obstacle to Harley Davidson, in its objective to attract younger customers in the US market.   Previous Strategy Critique Harley Davidson's marketing team had ... sold in the greatest volume to Young Adults- this was a major blunder! The team had also defined Harley Davidson's core segment as Caucasian men 35+ which drew the baby boomer generation, who in 2007 wer...

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• Grade Level: High School