... and cable TV are relatively low. In Japan, broadcast TV is the most heavily used medium. Out of home media and transit advertising may be distinctive media, for most of Japanese use public transportation to commute. The use of direct mail, cable TV and satellite broadcasting are not so high till now. Either in the U.S. and Japan, the percentage of Internet ... of media to appeal to specific target not to mass audience. There will be complete different way from traditional mass media. Will it be a new communication tool for the young generation? Young generation are very familiar with co...

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• Approx Pages: 9
• Grade Level: High School