... "Korean flavour" is actually not present. As demonstrated by Seo Taiji & the Boys and all K-pop groups that have come since, there is a concerted effort to utilise western genres that lack any motifs from traditional Korean music or the instruments used in such. This chapter examines how K-pop came to be how it is in 2016 through the adoption ... , as a concept, was designed primarily to utilise Western influences in popular music to create a wide palate of genres that can be used by producers to create a song. This pool of influences can be vast, but at the same time be constricted – ...

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