1. Krispy Kreme Case
... bull; Heavy competition • Lack of advertising Opportunities: • Expansion into premium coffee lines • Diversification of product offerings • Co-Branding opportunities • Expansion into a more global marketplace • Web based sales of Krispy Kreme merchandise Threats: • Stiff competition from several similar companies • Healthier product alternatives available Krispy Kreme Doughnuts, Inc. is a specialty ... 44 states and 4 countries and the company also accomplishes off-premises sales through its direct store delivery system. Krispy Kreme also has plans to expand on its intern...
- Word Count: 922
- Approx Pages: 4
- Has Bibliography
- Grade Level: High School