... the audience subconsciously. Vicary believed that subliminal advertising would benefit the consumer because it would reduce the irritating commercials seen on television and allow more time for entertainment purposes. (Taylor, Communication 56, 59) The subliminal advertisements took place in a movie theater located in Fort Lee, New Jersey where the phrases, "Drink Coca-Cola" and "Eat Popcorn" flashed on ... below our level of awareness, so that the appeals that attract our attention are hidden. Packard considered advertisers to be professional persuaders who often used deceptive and manip...

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• Approx Pages: 15
• Grade Level: Undergraduate