... focused instead on the uneventful lives of a group of Parsis who live in a ramshackle Bombay apartment block. While some readers interpreted the collection's final story, "Swimming Lessons," as a forerunner to future fiction about the immigrant experience, their expectations fell short when Mistry's first novel, Such a Long Journey, appeared in 1991. This complex tale of corruption during Indira Gandhi's years in office returns ... Goriot: "Holding this book in your hand, sinking back in your soft armchair, you will say to yourself: perhaps it will amuse me. And after you have read this...

• Word Count: 4673
• Approx Pages: 19
• Grade Level: Undergraduate

... focused instead on the uneventful lives of a group of Parsis who live in a ramshackle Bombay apartment block. While some readers interpreted the collection's final story, "Swimming Lessons," as a forerunner to future fiction about the immigrant experience, their expectations fell short when Mistry's first novel, Such a Long Journey, appeared in 1991. This complex tale of corruption during Indira Gandhi's years in office returns ... Goriot: "Holding this book in your hand, sinking back in your soft armchair, you will say to yourself: perhaps it will amuse me. And after you have read this...

• Word Count: 4675
• Approx Pages: 19
• Grade Level: Undergraduate

... been commoditised'? Do consumers therefore not mind shifting to Ariel or Henko - if they get a good price? Consumers for they see enough Ads of every product, but do not see a great difference - and infact discount the Brand building exercise. Are Companies wasting their money- will they all realize that so much of ad spend is really not necessary. Some brands have ... is done to the product, but what is done to the mind of the customer with reference to the product. The product in turn tries to live up to the expectations created in the mind of the customer. The company also focuses on...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School