... of my research topic, and the question addressed in this dissertation. I then outline the theoretical framework I will draw from and the methodology applied to study and analyse selected examples of K-pop producers and artists. The chapter concludes with a brief outline of the dissertation's content and structure. 1.1 PSY's ... This comes into play in the Kpop industry with the existence of various fandoms. Despite such small perceived differences, the preconceived notions and expectations by media consumers leads to the general public repelling and downplaying any media product that coul...

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• Approx Pages: 41