... people think of themselves as individuals able to make their own choices in respect to behavior, there is often a strong tendency to conform to group patterns and expectations. We may seek out groups with interests similar to our own, or we may find ourselves in a group where we are made to feel that we ... in the minority. External group influences, either real or imagined, play a key role in determining behavior in these group situations. Both the Sherif and Asch experiments study the effects of group pressure on individuals and how that pressure leads them to the decision to conform to...

• Word Count: 1693
• Approx Pages: 7
• Grade Level: Undergraduate