... larger companies like Procter & Gamble (P & G) and Kimberly - Clark (K-C). As of 1984, Procter & Gamble had two lines of disposable diapers, Pampers and Luvs. P & G held 52% of the market at this time between the two lines. Kimberly - Clark's Huggies brand diapers held about 24% of the market in 1984. The remaining 24% of the market was made up of private label brands for retailers ... such as Target, and K mart. Competition in the diaper market. Johnson & Johnson (J & J) was forced to pull their line of diapers off the market in 1981 due to stiff competition. J & J only held 8% of the ...

• Word Count: 1226
• Approx Pages: 5
• Grade Level: High School