... basis is made up of history, values, beliefs, social structures, religion, social relationships and the living environments. These are something a person grows with from the day they are born. Different external factors are also important in culture such as different symbols, rituals, traditions and heroes. Culture molds ... which the people should follow. Family has a strong impact on consumer behavior. An individual's parents influence his perceptions of religion, politics and economics, and his knowledge of the personal goals, self-esteem and love. The consumer's partner and children...

• Word Count: 3407
• Approx Pages: 14
• Has Bibliography