Second Cup which is evolving in the fast food restaurant industry has expended with over 360 coffee shops across Canada. ... Specialty coffee shops is the sector within the coffee market are characterized by cafes offering an upscale retail experience and premium coffee products such as espresso-based beverages, blender drinks and iced coffee beverages. ... The whole industry of specialty coffee is trying to sell you that same lifestyle: to come every day buys your cup of coffee and stay in the coffee shop to enjoy the atmosphere. ... Originating in a shopping mall kiosk, the company only sold...

• Word Count: 3351
• Approx Pages: 13
• Has Bibliography

The other two partners kept their day jobs, though they would go by the shop at lunch or after work to help out. ... Schultz joined Starbucks as director of retail operations and a business trip to Milan's famous coffee shops in 1983 opened Schultz's eyes to the rich tradition of the espresso beverage. ... People used the local coffee bar as the third place from home and work. ... Starbuck's executives agreed and as a result the company has seen phenomenal growth from 17 coffee outlets in Seattle almost 15 years back to 5689 shops in around 28 countries worldwide. ... In 1997, ...

• Word Count: 4878
• Approx Pages: 20

Schultz got his start with Starbucks Coffee & Tea, which doled out popular free samples of coffee brewed and sold at a shop in Seattle's Pikes Place Market. ... The teachers moved into Seattle and opened a shop named Starbucks after Captain Starbuck, the coffee-loving first mate in Moby Dick. ...

• Word Count: 8060
• Approx Pages: 32
• Grade Level: High School

In 1982, Howard Schultz joined the company as director of retail operations and marketing, In 1983, during a trip to Italy, Schultz was fascinated by the popularity of espresso bars in Milan, and how coffee shop played an integral role in the social life of most Italians. Coffee shops were a focal point for the neighborhood, a meeting place for friends to meet, mingle and linger at all hours of the day. ...

• Word Count: 4526
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate