... based on price or economic efficiency. An automotive manufacturer that responds and adapts quickly to this trend, will reap great benefits. For example, Honda is now marketing its first SUV, which will be available for purchase in 2003. Threat As time passes, the percentage of people in ... manufacturers can reap great benefits from this changing trend, simply by directing a portion of their advertising dollar towards females. When entering the Honda Canada website it is clear that they are one of the many auto manufacturers that have already adapted to the female market. A ... between ...

• Word Count: 4504
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate

... acceleration, reliability and range. All of this however is about to change when the next line of EV's are released. GM, Ford, Toyota, Honda, Daimler-Chrysler and Even the U.S. Army are in on the race because electric will be one of the leading alternative fuels in the near future ... J.K. Starley, an English inventor and Fred M. Kimball of Boston, Massachusetts with building the first practical electric car in 1888. Woods Motor Vehicle Company located in Chicago become the first American Producer in 1896. At one time, around 1904 one third of all the cars in New York City ... nickel-me...

• Word Count: 3020
• Approx Pages: 12
• Grade Level: High School

... 35,000 vehicles a year in California) and thus was the first to announce its plans to produce and electric vehicle. Ford, Toyota, Chrysler, Honda, Nissan and Mazada all met the numerical qualification of a major dealer and are thus subject to the ZEV mandate taking effect in 1998. Six of ... EM V-1 electric vehicle (which was the Impact) while Ford and Chrysler plan to begin full production of their electric Ecostar and TEVan respectively. Honda finally unveiled its electric version of the new RAV 4 at the end of 1996, succ! essfully entering them in the EV market These companies ... mak...

• Word Count: 3227
• Approx Pages: 13