1. Market Research Analysis - Teens
... Navy, followed by its corporate cousin Gap, is teens' favored specialty store. Also strong in the teen market are American Eagle, Limited, Express, Abercrombie & Fitch, Pacific Sun, Gadzooks, Structure and Hot Topic. JCP is the most shopped-at chain store, followed by Sears. Wal-mart wins among mass merchandisers, followed by Target (http://www.lycra.com/Lycra/knowledge/retail/consumer_research/teen ... chic sneaks, Yohji Yamamoto is known among hipsters for his twist on Adidas sneaks; Converse has recently put a spin on the classic Chuck Taylor shoe with a low-top, back-less hot pink v...
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- Grade Level: High School