In advertisements, both male and female genders are told what to drink, what to eat, what to wear, how to act, and even what to think. ... These stereotypes are also never completely accurate, however many people choose to believe what the media has outlined to be the typical male or female gender role. ... Ultimately the media depicts what the typical or ideal gender role should be and what they should do. ... The more people these ads reach the further the oppression spreads. This directly gives power to the mass media companies who control the advertisers and further oppresses the genders. ...

• Word Count: 1690
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

(www.who.int) In the following paragraphs I will distinguish the different roles men and women play in our society as well as how gender affects said roles. ... Not only are men regarded as such but see themselves as such and that is very much due to the affect of societal stigmas. ... I was then treated like a boy, dressed like a boy, and made to feel this way on a daily basis, interestingly enough, I'm pretty certain that I would think that I am a boy, regardless of what genitalia is in between my legs. ... Mass media of the 1950's shaped the image of women according to From Rosie ...

• Word Count: 1835
• Approx Pages: 7
• Has Bibliography

The advertiser talks to the intended audience through "mass media": television, radio, billboards, newspaper and magazines ( Aaker, Batra, Myers, 1992). ... In the advertising process there are, according to Aaker et al, four main institutions: " the advertiser, the advertising, the media and the research suppliers" Aaker et al think that the most responsible people in the formulation of an advertisement are the Brand Managers. ... Cosmetic ads in magazine will use attractive people, that are going to be affect the reader's emotion, for their sexiness or their desirability. ... People are...

• Word Count: 1975
• Approx Pages: 8
• Grade Level: Undergraduate