... problem and suggest hypotheses Descriptive Research - to describe areas such as: market potential, demographics and attitudes of consumers who may buy the product. Causal Research - to test hypotheses about cause and effect relationships. E.g. would a 10% decrease in price create sufficient extra demand to cover the reduced profit per product and maintain overall profit levels. Step 2 - Developing the ... (sample size). o Large samples give more reliable results, but it is not necessary to interview the total target market. If well chosen, a sample of less than 1% can provide reliable ...

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• Grade Level: Undergraduate