1. Societal Marketing
... ethic of duty. It concentrates on the act itself and looks at the moral worth of this act. Whatever results from the act is irrelevant. On the other hand utilitarianism focuses on the consequences of the act and considers the degree to which this act promotes its final purpose. According to Benthman's utilitarian theory "the goal of life is to create as much satisfaction as possible. The moral act is one which produces the greatest satisfaction for the greatest number". (Mohammed Y.A Rawwas 2001 ... to make the organization more profitable in the long run. But since profit is the ultima...
- Word Count: 2832
- Approx Pages: 11
- Has Bibliography
- Grade Level: High School