...    Marketing communication functions within a marketing framework. Traditionally known as the promotional element of the four Ps of marketing (Product, Place, Price and Promotion), the primary goal of marketing communication is to reach to a defined audience, and to affect its behaviour by informing, persuading, and reminding. Marketing communication acquires new customers for brands by building awareness and encouraging trial. Marketing communication ...       The scope of marketing communication is tremendous. It offers an excellent opportunity to communication scholars having a ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate