... -emphasizes hierarchy. At Southwest, every employee can express opinions freely and make suggestions. Internal competition at Southwest exists in a friendly and motivating way. Departments shower one another with free ice cream, pizza, or other goodies as tokens of customer devotion, or simple in appreciation of a job well done (Case Study, Herb Kelleher) . There are many other benefits that Southwest offers to ... ...

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... of a global leader while minimising the drawbacks of size. There have also been two major acquisitions in North America, both in 2002: in July, Nestlé announced that the U.S. ice cream business was to be merged into Dreyer's, and in August, a USD 2.6bn acquisition was announced of Chef America, Inc. , a leading U.S.-based hand-held frozen food product business. The Company's strategy ... ...

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