1. Hummer Case Analysis
1 Introduction This study provides a market positioning assessment for the Hummer, a product of AM General. Section 2 of this document contains an analysis of the strengths, weaknesses, opportunities, and threats (SWOT) of AM General. Section 3 provides an analysis of the alternative market segm...
- Word Count: 1904
- Approx Pages: 8
- Grade Level: Undergraduate