... rebuilt itself after the Asian Financial Crisis of 1997. It was during this crisis, in 1998, that newly-elected South Korean President Kim Daejung put into action the push towards the country exporting culture along with its manufactured goods from the likes of companies like Samsung, ... and Oh, 2014) H.O.T. performed in Beijing in February of 2000, becoming the first Korean pop group to perform outside of their home country. (Kim, 2012) Despite the unexpected and initially lucrative side-effect of marketing his agency's group to Korean audiences, gaining a foothold in China proved to b...

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