07-11-03 Wal-Mart's Boundary-Less Communications in Retailing Wal-Mart's success in the United States is due to Sam Walton's aggressiveness in buying in quantity for less, passing the savings on to the consumers, and expanding to other market areas. Walton developed a way to sell things cheaper, change the economy, change the way we shop, outgrow other retailers and make his business while earning a fortune in the United States. Walton's innovation was to keep the prices lower while increasing the customer base. His strategy was to have boundary-less communications with the world. The first Wa...

• Word Count: 1010
• Approx Pages: 4
• Grade Level: Undergraduate

Wal-Mart's Boundary-Less Communications in Retailing Wal-Mart's success in the United States is due to Sam Walton's aggressiveness in buying in quantity for less, passing the savings on to the consumers, and expanding to other market areas. Walton developed a way to sell things cheaper, change the economy, change the way we shop, outgrow other retailers and make his business while earning a fortune in the United States. Walton's innovation was to keep the prices lower while increasing the customer base. His strategy was to have boundary-less communications with the world. The first Wal-Mart wa...

• Word Count: 1009
• Approx Pages: 4
• Grade Level: Undergraduate