... distribution network guaranteeing their products have the ability to appear to be present everywhere at once. 4.Brand name and customer loyalty After manufacturing and distribution, Coca-Cola has the unique strategy and core competency on building up brand name and customer loyalty. To become a strong, very well know and last a long time brand, Coca-Cola is using its unique method. The ... , so the Coca-Cola brand to be eternal and not worn until now. For an actual product, such like a drinks, no matter is package or quality level or design, Coca Cola Company have its own special strateg...

• Word Count: 2201
• Approx Pages: 9
• Grade Level: Undergraduate

... its infancy. Per capita consumption is only about 0.5 liters per annum. Presently there are more than 100 companies in the Indian bottled water sector; however there are very few national level players. The all-India market for packaged water is between $14.5 million (Rs. 8 billion) and $21 million (Rs. 10 billion) and is growing at the rate of nearly 40 per ... , conferences, etc. But the situation changed with the introduction of bulk packaging. This extended the market to new and numerous consumers. Corporate houses and offices were now major targets. The strategy succeeded and the sa...

• Word Count: 1768
• Approx Pages: 7
• Grade Level: High School