... of the consumer market that E-Trade was targeting, such as day-traders and casual investors, the money available for investment has largely dried up. Consumers are also extremely wary of a dot-com company, such as E-Trade, that could vanish from the market and are willing to pay more to a true brokerage such as Schwab or Merrill. Considering this, the threat posed ... ...

• Word Count: 784
• Approx Pages: 3
• Grade Level: Undergraduate