Upon searching for how effective television ads influence consumer purchase decisions, I have found that a few companies have set a system in place to measure such. It is a proprietary measure of Research Systems Corporation, and is called ARS Persuasion (Advanced Research System). ... Since the test is run without asking for comments about the advertising, it is a behavioral measure, rather than a verbal measure, of advertising effectiveness. ...

• Word Count: 2003
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

Presenting a comparative flow measure for the company in terms of a value added/stocks measure, Froud et al. (1998) indeed demonstrate that the company with a constantly superior flow from 1980 to 1995 is Caterpillar, not Komatsu. ... Furthermore, there was lack of accountability measures and Caterpillar had no visibility into its profitability by product or by country: the received data only regarded the company as a whole. Because of the lack of product or regional profitability measures, prices were not market- but rather cost-driven. ...

• Word Count: 2426
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

There have been measures already taken by the government in order to prevent companies from exploiting children. ... Host selling is when a character from the program promoted products either directly or adjacent to their show. ...

• Word Count: 1887
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate