1. Gender Stereotypes in Modern Society
The study adopted a focus group methodology with fifteen groups of 7-9 participants, all university students (n=133). There were 21 males and 111 females in the study. ... For this study into gender stereotypes, the groups examined will be those of males and females. ... A qualitative rather than quantitative process was chosen for this study as it can provide more in-depth details about human behaviour, emotion, and personality characteristics than a statistical study could provide (Demetrius Madrigal and Bryan McClain, 2012). ... At the seminar, the aim and procedure of the study was explai...
- Word Count: 2714
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate