... year olds purchase Nike products. Males dominate most of Nike sales because in the past Nike has marketed their products to mainly male athletes. This is overwhelmingly true of course, but what Nike is now trying to do to make things both male and female orientated ... it did in the previous year. This will provide a broader target for their company and hopefully increase sales and maximize profit. College athletes have been another prime target for Nike in the attempt to increase its number of consumers. The Indiana Hoosiers men's basketball team were ... college basketball team's see...

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