... was one of the leagues that strove off this decrease in Major League Baseball popularity. The NBA's biggest star at the time, Michael Jordan, had much to do with its success. A good name for this could be the "Jordan Effect." Since Michael Jordan has entered basketball, the NBA has turned into a billion-dollar business. With his presence, TV ratings skyrocketed. When a viewer tuned into a basketball ... would bring in a 6.5 rating (foxsports.com). During his 1 1/2 years of retirement, a normal game would bring in a 3.8 rating (foxsports.com). Due to the lockout and Michael Jordan's reti...

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• Approx Pages: 20
• Grade Level: High School