1. pfchang
... a higher level of control over each outlet. Surprisingly to courting of the customers and the way that dining is seen as an experience is reflected in the fact that some recipes are available on the company website (Changs, 2003). The customer base is therefore in the middle to upper classes or those seeking a venture for businesses purposes. The price is relatively ... of the substitute markets, other companies have made this transition, for example TGI Fridays. This would need to be carefully managed so as not to devalue the brand. However, as recipes are freely released on the web si...
- Word Count: 2068
- Approx Pages: 8
- Grade Level: High School
