... restaurant with an assembly line and named it "McDonalds." They then started to open more restaurants in new locations in Arizona and California. Ray Kroc, a man who sold milkshake machines, wanted McDonalds to start a franchise across the country. He was so committed to the idea that he decided to do it himself. In the 1960's McDonalds grew sustainably due ... ...

• Word Count: 4266
• Approx Pages: 17
• Has Bibliography
• Grade Level: High School

... focusing on efficient production and service, the brothers were able to halve the price of their hamburgers to 15 cents. Ray Kroc, who, at this time was a 52-year-old! milkshake machine salesman, heard of the brothers' generation of around $350,000 in annual revenues, and instantly became convinced that its concept could work in other cities. Kroc became the first ... ...

• Word Count: 3178
• Approx Pages: 13
• Grade Level: Undergraduate