1. Strategy on the Web
... because they focus on their customers" experience. King's philosophies are not that much different than those of JCPenney founder, James Cash Penney, over 100 years ago. Penney opened his first Golden Rule Store in 1902, and his goal was "to serve the public, as nearly as we can, to its complete satisfaction." (Jcpenney.net/history) He believed that by valuing his ... customers above all else, the Golden Rule would become one of the most trusted retailers in America, and between 1920 and 1930, the JCPenney Company extended nationwide, with over 1,250 stores. Providing superior customer ...
- Word Count: 498
- Approx Pages: 2
- Grade Level: Undergraduate