... , and Gordon Bowker from the state of Washington all shared a love for coffee; so in 1976, they opened up a coffee shop and named it Starbucks after a character in Herman Melville's "Moby Dick." Since then, Starbucks has grown to a multi-billion dollar brand, with a marketing strategy that's unconventional and incredibly effective. This paper will define Starbucks marketing mix and how their unique marketing ... ...

• Word Count: 1398
• Approx Pages: 6
• Has Bibliography

... teas. Each invested $1350 and borrowed $5,000 from a bank to open the store. The partners chose the name Starbucks in honor of the coffee-loving first mate in Herman Melville's Moby Dick. The inspiration for Starbucks was Alfred Peet, who began importing coffees into the US in the 1950s. Peet had achieved great success in California with Peet's Coffee and Tea. The ... ...

• Word Count: 1312
• Approx Pages: 5
• Grade Level: High School