The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. ... The results show that a correct brand fit and a high brand involvement are the issues that will ensure a positive change on the image of a company. In addition, companies need to choose a sport with a positive image in order to create an image transfer regime that is positive for both parties. ... In turn, these have an in...

• Word Count: 9844
• Approx Pages: 39

Definition Subliminal perception or subliminal projection refers to the presentation of stimuli below a person's conscience awareness, in an attempt to influence behavior and feelings. ... There have been many scientific experiments performed over the years to test the perception boundaries in several ways and determine whether messages can be hidden from awareness but still influence behavior. ... (Taylor, Learning 73) Subliminal Messaging In Music? ... In a Nevada court case in 1985, the families of two boys who committed suicide sued Judas Priest, a British heavy metal musi...

• Word Count: 3661
• Approx Pages: 15
• Grade Level: Undergraduate

In the late 20th Century, mass media could be classified[by whom?]  into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as "mass media" has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition. In the 2000s, a classification called the "seven mass media" became popular. ...

• Word Count: 4840
• Approx Pages: 19
• Grade Level: Undergraduate

This phenomenon leads to the popularity of Korean products and Korean cultures such as Korean dramas, music and entertainers among the young generation of China. ... The two parts influence each other. The concept of "culture- and business as been extensively researched, both how it affects interpersonal communication, as well as in more general terms: such as culture influences business practices, consumer choice and behavior (Hofstede, 1991; 1998; Traompenaars and Hampden-Turner, 1993, 1997). ... If the answer to sub-question 6 is positive, then it proves that culture impacts on branding....

• Word Count: 3572
• Approx Pages: 14
• Has Bibliography

(_Boxed In: The Culture of TV_" Mark Crispin Miller, Northwestern University Press, 1988, p. 11) We often think of TV as merely a technological invention, which like all inventions can have both positive and negative impacts. ... Calculated always to jolt the nerves of the half-attentive, the spectacle is less and less elaborately scripted and plotted, while more and more reliant on stark pictures and a lightning pace (along with infectious music), and on words as blunt as pictures. ... Third, the increased visual sophistication of TV has also increased TV's ability to influenc...

• Word Count: 3295
• Approx Pages: 13
• Has Bibliography
• Grade Level: High School

To overcome this advertising failure and also to add another dimension to the generic form of advertising, agencies are now placing their products in programs where consumers have a pre-disposition of such situational characteristics like lighting, music, settings and characters. ... So those heavily exposed to advertising were more apt to recall brands, have specific knowledge of product features, be more positive about drinking and drinkers, approve of drinking, buy and consume more beer, liquor and to a lesser degree wine, expect to consume more of all three types of beverages in the future...

• Word Count: 2869
• Approx Pages: 11
• Grade Level: Undergraduate