However, in recent decades, a less-than-positive outlook for the King of Beers has emerged. ... Budweiser's 2014-2015 social media strategy to capture the millennial demographic is centered around 4 pillars: food, sports, music, and film. ... Budweiser reached out to several influencers across the country and asked them who they would like to "share a Bud with.... Their music partnership began in 2012. ...

• Word Count: 2270
• Approx Pages: 9
• Grade Level: Undergraduate