1. Electronic Arts (EA) in the Next Generation of Convergence
... are semi-successful in this segment already. One way EA can continue to target casual gamers is to work with social media websites, such as the newly formed Facebook and Myspace platforms. By offering online games on these social media websites, EA will be able to maintain their control on casual gamers, as well as attract more casual gamers who are ... ...
- Word Count: 2680
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate